Charities Look for Ways to Unlock the Benefits of Social-Media Tools, by Caroline Preston
This article in the December 10 issue of the Chronicle of Philanthropy takes a look at the growing skepticism at online social networking as a fund raising tool. By one estimate given in Philanthropy Action, an online journal for donors, 74% of midsize charities surveyed raised less than $100 using social network sites. A general consensus exists that social networking may be good for raising small donations over a brief period of time and spreading the word about the organization.
Having started a Facebook page for the Community Foundation for Northern Virginia and this blog about foundation leadership, I think it is good for all community foundations to be in the game of social networking, even if its entire potential has not yet been discovered or unleashed.
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