The Community Foundation for Northern Virginia announced yesterday the creation of a Haiti Earthquake Relief Fund. To my knowledge, this is the first time in our organization’s 31 year history that we have actively engaged in fundraising for a cause that was not squarely centered on our region.
Like the rest of the world, we are horrified by the devastation in Haiti from the January 12 earthquake. Images pouring out of the region on Wednesday the 13th were heartbreaking and impossible to ignore. Those images raised some questions for us last week. As leaders of a local community foundation, what role could and should we play here? Should we attempt to fundraise for relief efforts? And if so, were there other leaders from the broader community who would want to help?
By close of business Thursday, January 14, staff had sent out targeted emails to Board members and certain donor advisors we believed might be open to providing a matching grant for victims of the earthquake. By noon on Friday, we had raised $12,000 in matching grant commitments. With these funds in hand, we then reached out to the Fairfax County Chamber of Commerce, the Northern Virginia Technology Council, the Loudoun County Chamber of Commerce, the Loudoun CEO Cabinet and others, asking if they would be willing to distribute notifications to their membership base advising them of the Fund and requesting contributions.
As I write this blog post, we have built the donation page for the new Haiti Earthquake Relief Fund on our website. All contributions, including the original $12,000 in seed matching grant funds, will be donated to the American Red Cross. Our donation page for the Fund went live Monday morning, January 18, at which point the Fairfax County Chamber of Commerce, the Northern Virginia Technology Council, and hopefully others distributed the email, Facebook and Twitter announcements of the Haiti Earthquake Relief Fund’s creation at the Community Foundation.
Tuesday, January 19, 2010
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