Design Thinking for Social Innovation - Post # 1

This past year I read Daniel Pink’s book “A Whole New Mind.” Pink makes a very compelling argument that success in the coming decades depends on a work force that is trained in both left brain and right brain thinking. In particular, he highlights the need for design thinking. Jobs that can be reduced to a formula, mechanized, or shipped overseas are already gone from our economy. But design thinking will always be in demand, no matter what the business or industry. When I realized what he was saying, I immediately gave a copy of the book to my 17 year old daughter and 19 year old son, hoping it would sway them to incorporate some “design” elements in their college or post graduate education.

In the current issue of Stanford Social Innovation Review, an article entitled Design Thinking for Social Innovation by Tim Brown and Jocelyn Wyatt brings the very same “design thinking” approach to large and complex social problems.

The authors describe design thinking as an integration of both our (right brained) ability to be intuitive and to recognize patterns, and our (left brained) ability to be rational and analytical. It describes design thinking as a process that goes through three spaces, inspiration (the problem), ideation (the process of generating, developing and testing ideas), and implementation (the path that leads from the project stage into people’s lives). And movement through the three spaces is never linear. The build in feedback causes looping and reiteration. But the process, while chaotic, produces very effective results.